Notes from the inside of a dropshipping operation
What actually moves a product from untapped to saturated, how to read the signals early, and what makes a product page convert. No recycled listicles.
6 min readDropship.io alternatives: what to compare them on
Most comparisons count features. The two things that decide whether a research tool earns its subscription are what it measures and which plan that measurement is on, and the second one is where the surprises are.
7 min readThe four phases of a product, and what to do in each
Untapped, scaling, saturating, saturated. Every product moves through the same four, in the same order. Here is how to tell which one you are looking at, and what the right move is in each.
5 min readThe Q4 calendar: when seasonal products have to launch
Seasonal products do not fail because they were the wrong products. They fail because they went live three weeks after the window closed. Here is what the calendar actually looks like.
5 min readWhy winning product lists are already late
A product has to prove itself before anyone will put it on a list. That proof is the same thing that closes the window. Here is the sequence, and where the lists land in it.
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How to tell a product is saturating before your CPM does
Ad costs tell you a product is crowded weeks after it happened. Here is what moves first, and how to read it while there is still margin left.